Helping brands put their best foot forward.

Justin's

Justins.jpg

The Brand Challenge:
Local nut butter company, Justin’s, needed a packaging overhaul to evolve the brand from a Boulder favorite to a polished CPG brand fit to stand out on the shelves of Whole Foods.    

Results:  
Not only did Justin’s make it on the shelves of Whole Foods, since the rebrand, Justin’s has grown by more than 300%, and recently sold to Hormel Foods for $286 million.  That’s a lot of peanut butter.