The Brand Challenge:
How is a brand like Noodles supposed to live in a carb-hating world like this? Our challenge was to create a comeback story that put Noodles World Kitchen back into the regular rotation, by introducing the world to Zoodles.
The campaign resulted in Noodles’ best performance in 6 years, including a 52-week high and a 4.1% sales increase, all within the first quarter of the launch. And our Zoodle bike made it’s debut on the TODAY Show with Kathie Lee and Hoda.