Helping brands put their best foot forward.

Resume

Jenny Thayer

(815) 978-3178 :: thayer.jenny@gmail.com

About Me

An experienced marketing and advertising professional with a career built on solving brand challenges and leading campaign development from strategy through production for clients of all shapes and sizes.

Career Highlights

  • Lead the Zoodles launch and National Zucchini Day promotion at Noodles World Kitchen, resulting in increased loyalty program membership, the brand’s most successful quarterly earnings in 6 years, and an appearance on the TODAY Show

  • Managed the packaging redesign of Justin’s Nut Butter that contributed to growing the brand by 300% evolving it into a nationally-distributed household name

  • Developed the launch campaign for Travelpro’s premium line of luggage, leading to the brand’s first product sell-out

  • Established and grew Barkley's social media capabilities in Boulder, yielding award-winning and record results for clients while leading a new revenue channel for the agency

  • Years of experience with outdoor brands like Smartwool, Mizuno, and Cloudveil

  • Managed launches for Ski-Doo and Spyder brands, leading TV, print, brochure, digital, and social production for one of BRP’s most successful product launches

  • Vast experience on financial brands like H&R Block, FirstBank, and NBHC (Bank Midwest and Community Banks of Colorado) with a proven track record advancing brand presence and driving quarter-over-quarter growth

  • Drove campaigns garnering attention in ADWEEK, BRANDWEEK, The New York Times, the Addys, and Communication Arts

  • Experience aside, all career successes are attributed to first job as the driver and spokesperson of the Oscar Mayer Wienermobile - selected from over 1,200 applicants nationwide to serve a one-year term as goodwill ambassador to promote the brand across the United States

Experience

BARKLEY, Brand Director: Boulder, CO: 2016-Present   
Travelpro Luggage, Noodles World Kitchen, H&R Block, iFLY, Café Rio, Miller’s Ale House, NBH Bank

  • Leading relationships with Barkley clients across several categories in fast-paced agency environment, with proven results developing brand strategies, managing campaign production and budgets, and tracking and optimizing performance

  • Vast experience in TV, print, digital, loyalty program development, radio, social, OOH, POS, FSI, and trade advertising production as well as packaging, website, and catalog design 

  • Main point of contact in go-to-market plan development between clients and partner agencies

  • Extensive strategic experience; developing on-going brand building exercises, coordinating focus groups, conducting field interviews, tracking strategic positioning of core competitors, and analyzing campaign performance and ROI

CRAMER-KRASSELT, Account Supervisor: Milwaukee, WI: 2011-2016
BRP (Ski-Doo and Spyder), Loctite, Roundy’s Supermarkets, El Monterey, Bissell

  • Planned integrated marketing communication programs from conception through production for multiple clients; managed advertising budgets, intra-agency departments and client’s partnering agencies; executed multiple new product launches

  • Leading relationships with Barkley clients across several categories in fast-paced agency environment, with proven results developing brand strategies, managing campaign production and budgets, and tracking and optimizing performance

  • Vast experience in TV, print, digital, loyalty program development, radio, social, OOH, POS, FSI, and trade advertising production as well as packaging, website, and catalog design 

  • Main point of contact in go-to-market plan development between clients and partner agencies

  • Extensive strategic experience; developing on-going brand building exercises, coordinating focus groups, conducting field interviews, tracking strategic positioning of core competitors, and analyzing campaign performance and ROI

TDA BOULDER, Account Supervisor: Boulder, CO: 2008-2011
Smartwool, Justin’s, Cloudveil, JnJ, FirstBank, Avery Brewing, Pizza Inn, Stevinson Automotive

  • Diverse management experience across a wide range of client categories, overseeing several accounts simultaneously, including strategy, production, and budget management

  • Extensive experience leading packaging and catalog design

JWT, Account Executive: Chicago, IL: 2006-2008
Kraft Foods (Oscar Mayer, Kraft Singles, Grey Poupon), Nestle (Stouffer’s, Toll House, Carnation)

  • Managed multiple CPG brands simultaneously; lead creative briefings, supervised the production process for all TV, print, radio, and interactive advertising, and managed global Kraft creative database

  • Formally trained in Kraft, Nestle, and JWT approaches to Integrated Marketing Communications (IMC) Planning process

Oscar Mayer Foods: Madison, WI: 2005-2006

Managed a traveling public relations firm; organized promotions, planned and executed events, pitched media and completed interviews for local and national TV, print, and radio, and drove a 27-foot iconic vehicle

Education

UNIVERSITY OF WISCONSIN: Madison, WI: Graduated 2004   
BA in English with an emphasis in Creative Writing

ST. MARY’S UNIVERSITY: Twickenham, England: Spring Semester 2003   
International Study